Pay-Per-Click Advertising (PPC) is also known as paid search, it is one medium of advertisement that allows your online presence to be easily be seen and felt in the search engine results pages.
The Pay-Per-Click adverts are displayed across the top and down the right hand side of the search results pages for selected keywords. In this case you only pay when the user clicks on your sponsored advert, that is, on a cost per click basis. This is your best online marketing platform based on its effectiveness in reaching your target potential clients.
PPC ensures that you spend less in attaining your online marketing goals in comparison to your competitors who use other ways to do the same.
At Oracom Kenya Web Solutions, our efforts are geared towards the delivery of traffic from all the major PPC provider networks, identifying geographic areas that can generate more targeted, less costly, converting traffic.
The following are the services that we offer:
- Strategy: We work along with you in coming up with your PPC goals, identifying target market and develop a SMART strategy that will help you achieve the desired results.
- Keyword Analysis: We help you set up a marketing campaign based on a solid foundation of well-researched keywords and phrases that are relevant to your search products and services.
- Optimization: The key to the success of PPC is effective and continued optimization. We increase your conversion rates through landing page optimization.
- Tracking & Reporting: Our services range from free integrated tracking and analytic tools such as Google Analytics, to more advanced analytic solutions for enterprise level clients.